Executive Branding Portraits
Project Overview
A rising tech CEO approached us to create a portfolio of executive portraits that conveyed confidence, approachability, and vision. The images were needed for a major magazine feature, investor relations, and a complete website overhaul. Our 'Artisanal Portrait Session' was the perfect fit, providing a curated and sophisticated look that elevated the CEO's personal brand.
35%
Increase in LinkedIn Engagement
Featured
In Major Tech Publication
100%
Positive Investor Feedback
The Challenge
The CEO's existing headshots were generic and didn't reflect the dynamic and innovative nature of their company. They needed a set of images that were professional yet authentic, avoiding the stiff, overly corporate look. The challenge was to capture the subject's personality and leadership style in a way that felt both powerful and genuine.
Our Solution
We conducted a pre-session consultation to understand the CEO's brand values and desired image. The 'Artisanal Portrait Session' was tailored to include both studio and on-location shots at their modern office, providing a variety of backdrops. We focused on natural lighting and coached the CEO on posing and expression to capture a range of moods, from contemplative and serious to open and engaging.
Services Provided
- Artisanal Portrait Session
- On-Location & Studio Photography
- Personal Branding Consultation
- Professional Retouching
Results & Impact
The new portraits were a huge success. The magazine feature prominently displayed the images, and the CEO's updated LinkedIn profile saw a significant boost in engagement. The new branding, anchored by the portraits, was praised by investors and partners for its professionalism and authenticity, helping to secure a new round of funding.