Flawless on Film: A Collaboration with Ioka Beautiful Purpose
Project Overview
For a high-profile commercial shoot, our agency provided seamless, on-demand makeup artistry by partnering with the talented team at Ioka Beautiful Purpose. Our goal was to ensure a frictionless experience for the production crew and talent, delivering camera-ready looks that were both stunning and durable under studio lights. This successful collaboration resulted in a flawless final product and solidified a valuable partnership, ensuring retention and future projects.
10+
Talent Styled
12-Hour
On-Set Service
100%
Client Satisfaction
The Challenge
The primary challenge was coordinating makeup services for a large cast with a demanding shooting schedule. The looks needed to be consistent, long-lasting, and adaptable to various lighting conditions, requiring a high level of skill and efficiency. Providing a great, frictionless experience for both the talent and the director was paramount.
Our Solution
Our agency provided an actionable plan, embedding a lead artist from Ioka Beautiful Purpose into the production team. This created a seamless workflow for touch-ups and look changes. We established a dedicated on-set station, allowing for quick, efficient work that didn't interrupt the filming schedule. This agency-led integration provided a great experience, demonstrating our commitment to quality and partnership.
Services Provided
- On-Set Makeup Artistry
- Creative Consultation
- Talent Coordination
- Flawless HD Looks
Results & Impact
The collaboration was a resounding success. The client praised the professionalism and artistry, noting how the seamless makeup service contributed to a smooth production day. The talent felt confident and cared for, and the final footage was impeccable. This project has led to ongoing work and solidified our retention of the client.